THE CREATION
OF THE TRADEMARK
AND ITS INTERNATIONAL
DEVELOPMENT

Tecnocasa trademark had its debut in 1979, when its founder, Oreste Pasquali, set up a plan for the development of real estate agencies on the outskirts of Milan (Italy). The idea was to create a network of offices with shop windows facing the street, giving an idea of visibility and transparency to real estate services and a more direct contact with the client, an important innovation to the sector.

In 1986, a method of franchising was adopted by the then 60 agencies, personally managed by Dr Pasquali. The choice of this formula thus created the best conditions for synergy and economic scales, advantageous for both the franchiser and the client, and allowed Tecnocasa to qualify personnel with new and better organized methods of operation.

TECNOCASA GROUP, YOUNG PEOPLE AND THE CREDIBILITY OF THE TRADEMARK

The Tecnocasa Group has always given young people, by nature of their concept of what is modern and flexible, many career opportunities. Their development is essentially internal: by granting the trademark only to those who have trained and grown within the Tecnocasa system, the Group has in time developed personnel with professional profiles who distinguish themselves for values, method and behavior.

These young people have always trained alongside expert personnel and coordinated by a staff of consultants to prepare them to handle all aspects of the profession by a rigorous training period.