The history of the Tecnocasa Group

The Tecnocasa group in Spain

Spain in the 1990s pictured a particularly favourable market context for replicating the real es-tate franchising model. The high percentage of families owning their home and the deep-rooted culture of home ownership established a favourable environment for the consolidation of the brand in Spain. Moreover, the Spanish economy was going through an important phase of growth and development. In this scenario begins the international adventure of the Tecnocasa Group. Tecnocasa lands in Spain in 1994.
Barcelona is the city chosen for the first office opening, as well as being the national headquar-ters. In the same year, growth occurs with the opening of offices in the cities of Madrid, Va-lencia, Malaga and Bilbao. Tecnocasa seals its first year in Spain with 19 operational sales points and 82 properties handled. A year later, in 1995, Kìron is introduced, replicating the credit brokerage model already consolidated in Italy, with the desire to develop a network complementary to the real estate one and to respond both to the home needs and to the financ-ing needs of the final customers. The Group continues its growth and, subsequently, Tecnorete arrives, the Group's second real estate brokerage brand. Today, the Tecnocasa Group in Spain has more than 1,000 agencies and is present in 13 autonomous communities.

The Tecnocasa group in Hungary

In 1996, a young Hungarian agent, once he gained his experience in a Tecnocasa agency in Italy, was assisted by a group of affiliates team for an inspection in Budapest, with the aim of understanding whether the conditions for exporting the franchising model were met. The local market analysis was found to be positive and led to the opening of the first Tecnocasa agency in Hungary, in a context still lacking organised real estate brokerage structures. The market was poorly regulated, and the profession of real estate agent was almost non-existent and poorly qualified. It therefore became essential to prepare a team of professionals through a structured path, which led to the creation of the first Hungarian team. Over the years, the Group has worked with growing commitment to foster the growth of young people and the development of the network, focusing on the internal Training School and the transfer of skills. It is an ongoing undertaking that has resulted in a consolidated presence in 38 Tecnocasa agencies and in 2 Kìron agencies. It has led the Group to become a benchmark in the sector of a market which has undergone a profound evolution over thirty years.

The Tecnocasa group in Mexico

The development of the Tecnocasa Group in Mexico began in 1998, when a small group of young Mexicans travelled to Spain to understand the Tecnocasa franchising model first hand. The field experience, in an agency, combined with a path of continuous training, allowed them to assimilate the method and philosophy of the Group. It was a determining step that led to the decision of launching the project in Mexico. The activity got underway in Mexico City. The first phase was dedicated to adapting the model to the regulations and specificities of the local context and in the year 2000 the company was formally established. Progressively, a nucleus of motivated people, consolidated and thanks to the experience gained and the constant in-vestment in training, new offices opened and the development of the network continued. The creation of internal structures, such as the Training School, fosters the professional growth and specialisation of the team. A fundamental role in this path is played by the continuous ex-change between the Italian and Spanish networks: the sharing of skills and constant consultan-cy represent a key factor for the growth and consolidation of the project. Today Tecnocasa Mexico has over 1,500 collaborators and more than 250 offices distributed between Mexico City, Guadalajara and Puebla. It is a solid and structured reality, with the vision and capacity to face new challenges and to grow continually.

The Tecnocasa group in Poland

The Tecnocasa project in Poland began in 2001 when a group of young professionals chose to train in Italy, to learn the Group's operating model directly in the field. It was not just theo-retical training, but it was daily experience in the agency, in close contact with an established structured system. The objective was defined from the outset: to bring the real estate franchis-ing model to Poland, adapting it to the local context with expertise and entrepreneurial vision. In 2004 this path took shape with the opening of the first agency in the Kazimierz district, at 33 Starowiślna Street, Krakow: a symbolic office, that is still active today and represents the starting point of development in the country. In the following years the project grew progres-sively and coherently, until it was structured into a network of 38 agencies: 32 in Krakow, 5 in Wrocław and 1 Kiron credit consultancy office at the national headquarters in Krakow. Today, the Group is an important point of reference in the Polish market. It has over 200 collabora-tors who are protagonists of a young, dynamic network that are oriented towards service quality and founded on a well proven operating method with internationally recognised service standards.

The Tecnocasa group in Tunisia

The Tecnocasa Group began its presence in Tunisia in 2009, with the opening of the first agency in Tunis. It was a poorly structured market, where the profession of real estate agent was badly organised It was essential to train a team of professionals through a structured path. It started with the total immersion, of the team, into chosen affiliated agencies in Italy. The model took root quickly and at the beginning of 2011 three new agencies had already opened in the capital. In accordance with its vision, the Group continued to invest in training through a dedicated internal school with the aim of transmitting skills and in the development of young people. Starting from 2012, the network grew beyond Tunis with the opening of the first agency in Hammamet and Cap Bon and in 2013 in Sousse, known as the gateway to the Sahel. In 2026 the Group has gone a step further in its development path with the launch of three Tecnocasa per l'Impresa agencies, dedicated to the commercial-industrial segment. Sev-enteen years after the start of the project, Tecnocasa Tunisia has established itself as the lead-ing network of real estate agencies in the country: a solid and constantly growing reality, the expression of a cohesive professional community and a benchmark for the sector.