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/The Founder
Oreste Pasquali was born in 1942 in Pozzolengo (BS), in the Garda hinterland, in a rural context deeply marked by the values of work, family, simplicity and concreteness. At the age of 14 he moved to Milan, where he studied and worked to support himself, developing a strong entrepreneurial spirit from a young age. He graduated in Economics and Business at the Catholic University of the Sacred Heart in 1971. In 1969 he approached the real estate brokerage sector, which became his professional and life choice. From this vision an innovative model was born, destined to change the real estate brokerage and credit brokerage sector in Italy, and to create growth opportunities for thousands of people.
The vision and the winning ideas
In the early 1980s Pasquali created a small network of street-level agencies bearing the Tecnocasa sign. In a context where agencies operated on the upper floors of buildings, the model proved innovative because it made the real estate service immediately accessible, transparent and recognisable. Street-level agencies remove barriers, encourage direct contact with the client and introduce a visual identity that becomes an industry standard.
The adoption of franchising in 1986 gave new impetus to the Tecnocasa network and qualified its agents who, conducting the profession in an "assisted" and "organised" way, differentiated themselves from operators who often acted in an improvised manner. The "atypical" franchising formula adopted, which does not involve the "sale of the brand" to existing operators but only internal growth, determines a development model that is sustainable over time, ensuring the perpetuation of the company's identity and culture.
The assignment of defined territorial areas to agencies is completely against the grain of common practice, but it allows a deep knowledge of the local market to ensure a better service to the client. "Making zone", in the Group's jargon, means becoming part of the social fabric through a constant presence and the establishment of authentic relationships.
An insight that completes the vision of real estate franchising. In a market where credit is almost entirely inaccessible to families, Pasquali transforms an obstacle into an opportunity, giving life to a new figure: the credit broker, a specialised professional, who is able to guide the client and simplify access to financing within a complex banking system, offering people clear and transparent support and making the real estate experience simpler and more complete.
Pasquali sensed that the future of the sector depended on the energy of young people and the ability to train them. A fresh mindset, passion and drive: they are the vital force for a new pro-fessionalism. Through a rigorous path of training and apprenticeship, the Group transforms determined young people into successful entrepreneurs. Franchising becomes the perfect tool to combine individual ambition with a proven method, a strong value system and a recognised brand. Investing in young people means ensuring cultural consistency and a network that grows in the name of the Group's identity.
In the early 1980s Pasquali created a small network of street-level agencies bearing the Tecnocasa sign. In a context where agencies operated on the upper floors of buildings, the model proved innovative because it made the real estate service immediately accessible, transparent and recognisable. Street-level agencies remove barriers, encourage direct contact with the client and introduce a visual identity that becomes an industry standard.
The adoption of franchising in 1986 gave new impetus to the Tecnocasa network and qualified its agents who, conducting the profession in an "assisted" and "organised" way, differentiated themselves from operators who often acted in an improvised manner. The "atypical" franchising formula adopted, which does not involve the "sale of the brand" to existing operators but only internal growth, determines a development model that is sustainable over time, ensuring the perpetuation of the company's identity and culture.
The assignment of defined territorial areas to agencies is completely against the grain of common practice, but it allows a deep knowledge of the local market to ensure a better service to the client. "Making zone", in the Group's jargon, means becoming part of the social fabric through a constant presence and the establishment of authentic relationships.
An insight that completes the vision of real estate franchising. In a market where credit is almost entirely inaccessible to families, Pasquali transforms an obstacle into an opportunity, giving life to a new figure: the credit broker, a specialised professional, who is able to guide the client and simplify access to financing within a complex banking system, offering people clear and transparent support and making the real estate experience simpler and more complete.
Pasquali sensed that the future of the sector depended on the energy of young people and the ability to train them. A fresh mindset, passion and drive: they are the vital force for a new pro-fessionalism. Through a rigorous path of training and apprenticeship, the Group transforms determined young people into successful entrepreneurs. Franchising becomes the perfect tool to combine individual ambition with a proven method, a strong value system and a recognised brand. Investing in young people means ensuring cultural consistency and a network that grows in the name of the Group's identity.
In the early 1980s Pasquali created a small network of street-level agencies bearing the Tecnocasa sign. In a context where agencies operated on the upper floors of buildings, the model proved innovative because it made the real estate service immediately accessible, transparent and recognisable. Street-level agencies remove barriers, encourage direct contact with the client and introduce a visual identity that becomes an industry standard.
The adoption of franchising in 1986 gave new impetus to the Tecnocasa network and qualified its agents who, conducting the profession in an "assisted" and "organised" way, differentiated themselves from operators who often acted in an improvised manner. The "atypical" franchising formula adopted, which does not involve the "sale of the brand" to existing operators but only internal growth, determines a development model that is sustainable over time, ensuring the perpetuation of the company's identity and culture.
The assignment of defined territorial areas to agencies is completely against the grain of common practice, but it allows a deep knowledge of the local market to ensure a better service to the client. "Making zone", in the Group's jargon, means becoming part of the social fabric through a constant presence and the establishment of authentic relationships.
An insight that completes the vision of real estate franchising. In a market where credit is almost entirely inaccessible to families, Pasquali transforms an obstacle into an opportunity, giving life to a new figure: the credit broker, a specialised professional, who is able to guide the client and simplify access to financing within a complex banking system, offering people clear and transparent support and making the real estate experience simpler and more complete.
Pasquali sensed that the future of the sector depended on the energy of young people and the ability to train them. A fresh mindset, passion and drive: they are the vital force for a new pro-fessionalism. Through a rigorous path of training and apprenticeship, the Group transforms determined young people into successful entrepreneurs. Franchising becomes the perfect tool to combine individual ambition with a proven method, a strong value system and a recognised brand. Investing in young people means ensuring cultural consistency and a network that grows in the name of the Group's identity.
The meaning of almost five decades of professional and entrepreneurial commitment by our Founder cannot be summed up simply, but some extracts from his speeches at the annual Conventions of the Tecnocasa Group allow us to capture a dynamic snapshot of his thinking: a vision that places people at the centre, interprets business as social responsibility and assigns leadership an ethical role even before an economic one.
There is no leadership without ethics
"The true leader sets an example, traces the path, changes habits. Our responsibilities derive from this! We cannot ignore the social repercussions of our economic and entrepreneurial ac-tions, especially if we play a leading role determining the rules of the game when dealing with people's savings. This is why our companies must be inspired by the values of fairness, com-mitment and professionalism. Working in this group is like managing a piece of society and this pins us to ethically correct behaviour. Our backbone must be transparency along the entire chain of our service."
Convention 2004
People above all
"Today, looking at this extraordinary audience, I feel a deep emotion because I see much more than a simple company. I see people who every day put talent, dedication and heart into offering solutions to families to accompany them in the most important choices of their lives. When I founded this group, I did not simply think about business, but about creating a solid system, made of people able to build relationships of trust with colleagues and with clients."
Convention 2025
Our rules
"Our rules are simple and linked to daily life, to operations, to the relationship with clients and among colleagues. They are simple rules, but always valid in all the markets, of yesterday, to-day and tomorrow. They bring us back to tenacity, balance, respect, discipline, professional commitment and appreciation of the people who work alongside us. These principles are the foundation stones of this Group. They are the ones that give dignity to our work and an over-whelming breadth to the value of the brand on the market."
Convention 2011
Business as social responsibility
"And so my dream took shape in a single great common project. Let us remember that a large company is not a 'private matter' concerning only the shareholders, the employees, the collaborators, but is an 'asset of the community'. It is in a certain sense 'public' in the things it does, in the behaviours it adopts, in the effects it produces."
Convention 2023
The lifeblood of the Group
"By raising your head, you will discover that your horizon has much wider boundaries. You are the lifeblood of a company that firmly believes in your potential and will ensure that each of you can express the best of yourself. Dear young people, I have always believed that our future is in your hands. Raise your head, be optimistic and you will manage to grasp it."
Convention 2009
Protagonists of the evolution
"Young men and women, you must be the protagonists of the evolution of this company. By working well, achieving results, you will not only transform yourselves, but you will transform the context in which you operate. You will make the market evolve. You will change society. You will carry this great group into the future."
Convention 2024
